Contents
Introduction:
Tour operation management is the process of the higher administrative
capability in the tour based company. At the present world, this sector is very
effective and progressive business in any types of country. A tour operator
makes easy to work with creating new idea and innovative objectives for the
tourists. A tour operation manager can take a vital role for the travelers such
as makes vouchers of travels, cost of tour, inform to the tour place,
facilities of travelers etc. In this assignment I will explain the effects of
recent trends and developments in the tour operations industry. At the middle
of this assessing the stages and timescales in developing holiday packages and
prepare an itinerary for the combined heritage, wildlife and beach holiday and carryout
the cost of the components of the packages. At the ending of this assignment I will
be design and plan a brochure and evaluation the non-traditional method of distribution.
Titan Travel UK is my chosen tour based company.
LO 1: Task 1
A.
Examine
the recent trends and developments in the tour operations industry:
Tour operation management can develop
the global economy and increase the national growth of the developed countries
such as UK. Tourism sector also play a vital role to make develop in the recent
time. In this below, examine the resent trends and developments on the tour
operators industry:
Taking
of E-commerce: E-commerce is the best promoting way of
tourism sector. Using of new technology in the tourism sector can make the big
opportunity for the tour operational company. By managing this e-commerce, the
user can get the right information about tour and travel packages, visiting
destination, cost of travels via online system. They also use it to booking
tickets by observing different types of tour packages. UK is the perfect place
for choosing trusted tour company and agency both foreign and domestic
travelers by taking e-commerce technology (Hamid, and Isa, 2017).
Nature
of Economy: Travels and
tour industry can bring the economical growth by providing new historical and
famous places. The tourism industry helps to earn the foreign economy for
increasing the tourist places for the travelers. The tourist place is the
opportunity for the employees and many other peoples as the national GDP is
growing up (Medlik, 2016).
Attract
in spending habits:
Most of the people are working and earning much money. But they do not
interested to buying this money of not to the way of spending it. The tour
industry can attract in spending habits to the people to visits in different
places in the whole world. Tour operator can make the time schedule when
employees getting the holidays from their office. This is the perfect time and
attracts the people to travels (Hamid, and Isa, 2017).
Tourism
Marketing: This is the
great important role that making the causes and opportunity of the tourist and
awareness about traveling. Online promoting, offering new packages, pestering,
advertising in newspaper and TV are the effective way of tourism marketing. In
this way, the travelers know about the tour packages, destination places and
costs of tours and duration of times (Gupta
&Ashim, 2012).
Customers
Targeting: Tourism
industry tries to attracting the selected customer. Tours operator focused on a
selecting customer and analyze about the customer. Then they motivating about
their travels packages and accept it. The tour operator or marketing manger motivates
the customer specially the higher employed person and newly marriage couple.
They offering new and attracting offer for the special person such as one
package buy and get one free (Gupta
&Ashim, 2012).
Market
Research: Using of
market research helps to get the demand from the customer. This also helps to
get the choice of customer destination of place, pricing of tour packages,
comparing other destination places, time managing etc (Slack and et al, 2009).
Customer
Satisfaction:
The vital issue of tour operating management is customer satisfaction. The tour
industry keeps the customer satisfaction. They focus on the customer’s services
and help to provide any facility for their customers. The tour operator also
focused on the tourist food service, hotel places, security in destination
place and any types of harassment in the tourist places.
Role
of Government:
The UK government is very helpful in the tourist sector. They help to get VISA
and passport from the UK government. It increases the tourists business in UK
and get huge amount of foreign and domestic money that helps to UK’s economy (Slack and et al, 2009).
At the ending of examine the recent
trends and developments in the tour operations industry it prove that it makes
the opportunity in the national growth and economy.
LO 2: Task 2
A.
Assessing
the stages and timescales in developing holiday packages
According to Mintzberg,
Ahlstrand, and Lampel, (2005) making a proper plan about tour packages is very important
to focus the customer. The targeted customer stays with a perfect plan with the
development of tour packages. The tourism industry business depends on the
customer’s satisfaction and their good service. In this reason, the tour
operator must need to develop the business with good service providing, make a
suitable destination of tour place, customer’s satisfaction for improving their
business. The cost of tour package and
the destination package need to customer interested. Here are 10 month tour
development packages for the selection destination place of Vietnam. In this
below, assessing the stages and timescales in developing holiday packages
according to plan and activities:
Analysis
of the Destination Place: Halong City of Vietnam is my selected tourist
destination place that situated in Asia. So that it should be analysis the
security services, focused place of tour, nearby hotels and restaurant, environment,
costs of traveling is the main factors. As a package tour development manager I
will be checked all the sites in destination place before 2 month of traveling
date (Titantravel, 2017).
Search
for Information:
The search for information included with the research and examine into the
customer offering for the selected destination place. This information helps to
get the all opportunities for the tourists. It’s also a pre-planned research
and takes 3 months to check the plan activities (Slack and et al, 2009).
Tour
Development:
After selecting the destination places, I set a tour development plan. It has
involved with tour packages price, facilities of tourist, and benefits of
special person to set this plan. This offer and packages show in the online
websites and different types of online portal.
Administrative
Staff: To maintain
this package tour development Titan
Travel UK need to some staffs for performing different works. So, the company
need to required and advertise via newspaper or online application to
recruitment and selection procedure for some administrative staff (Medlik,
2016).
Negotiation: Titan Travel UK negotiated with the
destination places service providers such as security, hotel management,
facility of transport, different communication system, foods facility etc. This
facility is very essential for the travelers due to the traveling time. This
negotiation process takes approximately 2 or 3 months by Titan Travel UK (Titantravel, 2017).
Tour Package Marketing: The tour
marketing has completed by both online or offline marketing. Online marketing
is done by the interesting people and apply via online system. Offline
marketing is done by the targeting people who are able to go the different countries
or able to pay the Titan Travel UK tour package cost (Titantravel, 2017).
Financial
Process and Pricing: The financial system in tour packaging
development is very essential for a tourist company. The company needs to set a
price by minimizing current price to make a tour package. Here are two kinds of
pricing such as market based pricing and cost based pricing (Slack and et al, 2009).
Tour
Operator’s Brochure:
Brochure is the best marketing tool for tourism industry. It is considered as
the most essential way to get bookings the order and grow up the awareness in
the destination places as well as the covered sites of destination.
Post
Tour Management:
Post tour management is needed for the customer survey that is very important
to get the satisfaction by index. And by the total experience that make by the
tour operator (Slack and et al, 2009).
B.
Evaluation
the suitability of various methods of contracting for different components of
the holiday for different types of tour operators when developing holidays:
Negi and Manoher (2004) refers to in
the new opportunity of the tourism sector, there are some strategies set up for
the development of tourist industry. There is a co-operative relationship with
the tour company and the destination service provider. The twice collaboration
makes a tour with gorgeous and the customer review excellent rate for the tour
company. Travel system is very easy to take airlines and this is better to make
contract with directly with airlines agency. The contracting method for
different components has made different positive satiation for the travelers.
It helps to create and directed with exchange money, manages hotel, destination
security, food management, traveling facility etc. here are some different
types of tour operators that suitability of various methods of contracting for
different components of the holiday for different types of tour operators when
developing holidays in this below:
Inbound
Operators: Inbound
operators helps to giving the all facilities to the tourist from the begging to
ending of destination place of travels. They also gives the whole facilities in
the arrived place and helps to getting information, money exchange, hotel
facilities, entertainment etc (Weeden, 2002).
Outbound
Operators: The outbound
operators providing and making new tour packages. They help to create this tour
packages and promote this by market analysis. Especially they have taken
necessary steps for the tourist in foreign country. They also contract with the
inbound operators to make the connection of their tourists (Weeden,
2002).
Domestic
Tour Operators:
Domestic tour operator helps to the local tourist around their country’s famous
destination. They make their local tour service provider to serve the tourist.
Specialist
Tour Operators: these operators include with geographical
destination, age group, single market, different interests, the long-haul
market etc. Specialist Tour Operators help to the tourist by providing the customer
satisfactions (Weeden, 2002).
C.
Carryout
the cost of the components of the packages and Calculation the selling price of
a holiday from given information
In this stage, here are 10 days holiday
package to visit in Halong City of Vietnam by airlines. There are 160 tourists
include in this package. The Vietnam agent of Titan Travel UK make with the
Royal Halong Hotel to booking for the tourists. Royal Halong Hotel is a five
star based hotel near Halong city (royalhalonghotel,
2017). Royal Halong Hotel is booking with on a price of £50 for 2 beds with
sharing person. The whole cost of airline is £150 per person. And the other
cost such as taxi, food, and other additional of total cost is £30 for every
tourist. The total amount of this package for single person is £400 and double
is £550. Here are a chart about total cost and calculate the selling price of a
holiday:
|
Serial
Number
|
Package
Details
|
Person
Sale Price
|
Couple/Double
Sale Price
|
|
01
|
Cost
for Transport by airline
|
£160
|
£250
|
|
02
|
By
Coach
|
£30
|
£50
|
|
03
|
By
Taxi
|
£60
|
£90
|
|
04
|
Representative
cost
|
£110
|
£110
|
|
05
|
Hotel
Booking cost
|
£25
|
£30
|
|
06
|
Other
Cost
|
£15
|
£20
|
|
|
Total
cost
|
£400
|
£550
|
Table:
The total cost that is related in Halong City package (royalhalonghotel, 2017).
LO 3: Task 3
A.
Design
and plan a brochure and Evaluation the process and planning decisions for the
proposed brochure:
In the tourism sector, brochure acts
with an important role in helping marketing and attracting new customers. It
includes with travels destination, events management, hotels, services,
information etc. Brochure also helps to informing the tour management and
connected to the customer. Here is some essential plan that helps to make
positive decisions relating for the proposed brochure:
Tour
Program Includes: There are different types of tour program
includes in brochure such as hotel transfer, full insurance, mask and
snorkeling, life jacket, first aid etc. it helps to the customer to identifying
the opportunity by this tour package (Tepelus, 2005).
Attractive
for the Tourist:
A brochure helps to the tour company for attracting new customer. It also helps
to get the proper information that the customer needs.
Indicating
issues that affecting planning decisions: After making a
brochure, the tourist company have need to indicate some issues that affecting
in planning decisions. These issues are right format of brochure, target
segments, time management, proper information etc. these issues affecting to
designing and making plan decisions in a tourism company (Tepelus,
2005).
Brochure
Format: The
brochure format should be promoted by the travel company’s facility for the
customer. In includes the benefits for the new and especially a couple offer.
It makes more attractive for the new packages. In a brochure indicates the
company name, date of travels, destination place, transport facility, security
and health insurance.
Target
market and budget consideration: Target market and budget consideration must be selected by
the current objectives of the tour industry (Tepelus,
2005).
Assess the suitability of alternatives
methods of communication and promotion for different types of tour operator:
Titan Travel UK helps to the customer
to choice their best tour packages for travel. This company uses a strategy to
promote their tour packages. Titan Travel UK set a plan to use the traditional
brochure with different alternatives (Titantravel,
2017). At the recent time, Titan Travel UK uses the internet for promoting
tour packages. Here are some methods that take Titan Travel UK to promote their
tour packages:
Audio
visual and Simulated Brochure: Audio-visual based marketing is very effective in tourism
industry. Titan Travel UK use to both audio and video based system for their
holiday tour promotion. Simulated
brochure is the best way to promoting holiday’s packages. This is very
effective suitability alternative methods of communication and promotes tour
packages (Nigam, 2008).
Internet
Brochure: Titan
Travel UK uses the new technology in their promoting system. It is more
effective way of holiday tour packages marketing and promoting all over the
world. Internet brochure system promotes all the feature of the company (Nigam, 2008).
B.
Analyze
and evaluate the non-traditional methods of distribution that can be used to
sell holiday packages for different types of tour operator:
Titan Travel UK sells their tour
packages in different methods such as online sale, direct sale, email marketing
sale, promotion and marketing and by call centre.
Online
Sale: Online sale is now the biggest
selling methods in tourism sector. Titan Travel UK advertises on their website
as well as different online portal. Then the customer applies for the tour
packages. An online sale method helps to the customer in any places of the
world to booking or buying tour packages (Chauhan
& Ravee, 2009).
Direct
Sale: Direct sale is the best trusted
methods of tour and travels system. The customer gives money hand to hand and
gets the ticket and all essential documents for the tour packages. Direct sale
provides all the benefits for the customers and helps to choice a tour packages
by giving information, destination, date of tour etc.
Email
Marketing Sale:
This is another sale method of any tour packages. Email marketing is the way of
customer get recent notification about the new packages and brochure via gmail
or yahoo mail. This method highly interested by the employers and new couple (Chauhan & Ravee, 2009).
Promotion
and Marketing by Call Centre: If the customers are called to the Titan Travel UK’s call
centre and know about tour packages this can make promotion of tour packages.
So, these methods are very effective of
distribution that can be used to sell holiday packages for different types of
tour operation.
LO 4: Task 4
As a senior manager of Titan Travel UK,
I take a future decision with a role of marketing strategy. Here are several
focused strategic decisions connecting to tour and travel operating industry in
this below:
Targeting
Customer: The
customer targeting well be start before creating a new and colorful tour
packages for the customer. Here are some objectives includes such as tour plan,
destination, cost management, service provider, contract with the agent,
transport facilities etc. The customer targeting process helps to the company fill
up their goal (Gountas, 2005).
Discount
Price: This is the
most effective way to attract the customer to buy the tour packages. In this
process, there are huge number of people are interested to go in their
destination place. Discount price strategy also helps to promotion the tour
packages and growing up the rating of this company.
Competitive
Price Strategy:
At the present business system is competitive business. All of the companies
are making completion with others. In tour and travel industry, most of the
tour company try to collect their customer with highly offered via online
advertise and promotional marketing. So, Titan Travel UK needs to stay with
other companies by following the competitive price strategy in making tour
packages (Gountas, 2005).
Seasonal
Effects: There are
different situation happened by the seasonal effects. This effect must be
developed before making tour packages.
If the destination place seasonally less cost, then the tour packages
set up with extra advantage for the customers. Otherwise the tour packages set
up according to the seasonal effects of the destination country.
Promotional
Strategies: Promotional
strategy is another strategic decision to making more customers attract to
visit their websites of office. When they visit Titan Travel UK website or
offices they are interested with go to the tour (Gountas,
2005).
B.
Briefly
evaluate the difference between tactical and strategic decisions that could
have taken by Titan Travel UK in different situations:
Tactical decisions connected to the
implementation of strategic decisions. It has taken by the middle man of the
Titan Travel UK. It helps to developing divisional plans, structure and
distribution process. On the other hand, Strategic decisions works with the
whole part of Titan Travel UK. These decisions pre-planned for long time for
the company (Theobald, 2005).
Tour operation maintains the customer
price value to travels packages. If the sales are low value, they need to
influence the customer by their tactical decisions and helps to achieve the
targeted place. On the other side, if the total booking numbers of customer are
very high but the expected place are not available then they need to close the
packages of holiday tour. Here are some tactical decisions that regarding the
promotion for the tour operators such as different sales promotional process,
promoting by advertising, price Lessing due to the increase of sales value (Theobald,
2005).
Conclusion:
Travels and tour sector are making good revenue in the current business
for any country. The recent trends and development of tour operation helps to
get the opportunity for the interested travelers. At the ending of this
assignment, it has been said all tasks are discussed about the selected topic.
Titan Travel UK uses new technology and innovative methods for their promotion.
They also make sure the customer satisfaction. However the tour operation
management is very important role play in the national GPD and continuously
helps to tactical and strategically decisions making and developing completion
in the global world in tour and travel business.
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